New York: Genuin, a provider of AI-native generative video infrastructure for retail, commerce, and media networks, has announced the appointment of Chidansh Bhatt as its inaugural Chief AI Officer.
A globally recognized AI innovator, Bhatt previously worked at IBM’s Thomas J. Watson Research Center, where he led advancements in large language models, multi-agent systems, and enterprise AI solutions.
Chidansh Bhatt to Lead GenuinAI for Personalized Consumer Engagement
In his new executive role, Chidansh Bhatt will oversee the continued development of Genuin Adaptive Intelligence (GenuinAI), the company’s proprietary engagement engine designed to deliver automated, personalized, and video-driven experiences throughout the consumer journey.
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His leadership will span intelligent content orchestration, contextual video discovery, backend AI infrastructure, and scalable monetization.
Before joining Genuin, Chidansh Bhatt worked as a senior AI researcher at IBM’s Watson Research Center. His contributions include:
- Development of Granite-7b and Retrieval-Augmented Generation (RAG) systems
- Building autonomous AI agents for IT remediation
- Designing AI-driven recruitment tools
- Leading safety inspection systems using robotics
- Delivering personalized multi-agent AI solutions
Bhatt’s expertise in machine learning, high-performance computing, and human-centered AI brings strategic value to Genuin’s mission of redefining generative video infrastructure.
Genuin Strengthens Generative AI Investments with Chidansh Bhatt
According to Bhargav Patel, CEO of Genuin, the appointment of Chidansh Bhatt marks a strategic milestone as the company doubles down on generative AI. Patel emphasized that Bhatt brings a rare blend of technical expertise and applied intelligence, ensuring Genuin’s platform continues to set the pace in brand-owned video engagement.
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Building Brand-Owned Generative Video Communities
Genuin’s platform enables retailers, publishers, and commerce media brands to embed video-powered communities directly within their websites and apps. By integrating vertical video, creator content, and contextual generative features, the platform increases user engagement, time spent on site, and revenue opportunities for brands.
With Chidansh Bhatt leading AI strategy, Genuin aims to advance generative contextual continuity—delivering video and community engagement that is personalized, non-intrusive, and continuously evolving.
The Role of GenuinAI in Consumer Engagement
GenuinAI, the company’s proprietary AI infrastructure, is designed to autonomously plan, create, and monetize brand-owned communities through AI-driven agents, including a content strategist, brand memory module, ethical moderator, and yield optimizer.
The system delivers:
- Personalized video content at scale
- AI learning from creator input and community feedback
- Ethical moderation aligned with brand values
- New monetization without third-party dependency
Deployable with just a few lines of code, GenuinAI gives brands full ownership of content and data while enhancing consumer engagement.
